Front-end web development

Golfsmith hero image

The Challenge

Help maintain a custom-built informational website for Golfsmith called "Golf Tips" as part of a small product development team at Demand Media.

Golfsmith Golf Tips subdomain graphic

The Approach

Leverage the existing Demand Media proprietary web platform to create a website for Golfsmith. Closely match design. Provide updates as requested by the partner.

Product Features
  • fully-hosted website
  • subdomain selected by partner
  • look-and-feel matching partner site
  • responsive design ready for desktop or mobile
  • ongoing optimization: SEO, load time, A/B testing
  • HTML
  • CSS
  • Javascript
  • Jinja2
  • Python (limited)
  • proprietary web platform
Success Criteria
  • complete partner requests promptly
  • evolve the website with new content and capabilities
  • maintain partner look-and-feel over time

The Process

Design web pages and assets with direction from Golfsmith. Develop, review, and test web pages. Deploy approved web pages to production.

Process: design, develop, deploy

The Results

For several years Golf Tips has been successfully attracting visitors and directing them to Golfsmith's various calls to action. Golf Tips has evolved over time with change requests from Golfsmith, new content and capabilities, and design updates to match

JD gained experience in web development

Golf Tips Home Page

Golfsmith Golf Tips home page

Golf Tips Article

Golfsmith Golf Tips article

Golf Tips Slideshow

Golfsmith Golf Tips slideshow

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