Golfsmith
Front-end web development
The Challenge
Help maintain a custom-built informational website for Golfsmith called "Golf Tips" as part of a small product development team at Demand Media.
The Approach
Leverage the existing Demand Media proprietary web platform to create a website for Golfsmith. Closely match golfsmith.com design. Provide updates as requested by the partner.
Product Features
- fully-hosted website
- subdomain selected by partner
- look-and-feel matching partner site
- responsive design ready for desktop or mobile
- ongoing optimization: SEO, load time, A/B testing
Technology
- HTML
- CSS
- Javascript
- Jinja2
- Python (limited)
- proprietary web platform
Success Criteria
- complete partner requests promptly
- evolve the website with new content and capabilities
- maintain partner look-and-feel over time
The Process
Design web pages and assets with direction from Golfsmith. Develop, review, and test web pages. Deploy approved web pages to production.
The Results
For several years Golf Tips has been successfully attracting visitors and directing them to Golfsmith's various calls to action. Golf Tips has evolved over time with change requests from Golfsmith, new content and capabilities, and design updates to match golfsmith.com.
Golf Tips Home Page
Golf Tips Article
Golf Tips Slideshow
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